With experience in both fast-paced agency settings and in-house product teams, I bring a well-rounded, strategic approach to design. In agency environments, I’ve partnered with diverse clients across industries to rapidly define vision, adapt to shifting priorities, and deliver tailored, brand-aligned solutions. On the product side, I’ve led long-term design initiatives—from modernizing legacy platforms to launching new digital products—always aligning design with core business objectives.
I’m passionate about building collaborative, high-performing teams and mentoring designers and researchers to achieve excellence in both craft and impact. I believe great design is empathetic, evidence-based, and aesthetically appealing. I rely on user research, rapid prototyping, and continuous iteration to create thoughtful experiences across web, mobile, and eCommerce platforms.
Led the UX team to improve efficiency and innovation. Revamped the design system, streamlined e-commerce flows, and optimized onboarding for better engagement and retention. Aligned UX strategies with KPIs and OKRs, secured executive buy-in, and introduced service design principles to enhance the user journey.
Worked on a UX audit for Chick-Fil-A’s order app, identifying areas for improvement that reduced drop-off rates. Developed a refreshed brand identity and e-commerce platform that boosted sales and brand visibility. Also designed a secure, scalable fintech website with role-based access, meeting the growing needs of the business.
Led a distributed UX team, implementing strategic roadmaps that significantly increased output. Revamped legacy products to improve scalability and user experience while creating a design system that ensured consistency across teams. Launched a self-serve AI product and spearheaded a website redesign that improved content findability and contributed to a mobile app for real-time communication.
Built and led a UX team, establishing data-driven design strategies that helped secure the agency’s largest contract. Managed long-term B2B/B2C projects, scaling the design team and overseeing multiple omnichannel initiatives that contributed to client business growth.
Directed creative vision for digital campaigns across multiple channels, enhancing brand presence and engagement. Developed comprehensive brand identities and visual systems that were implemented across both digital and print media, driving consistency and brand recognition.
Created intuitive UI/UX solutions that improved user engagement and conversions across platforms. Implemented SEO strategies that increased website traffic, while ensuring a seamless experience for users navigating the site.
Collaborating with developers to craft pixel-perfect websites using HTML, CSS, and JavaScript. Expanded market reach to small and medium-sized businesses with WordPress and Drupal solutions. Led traditional and digital marketing strategies, ranging from TV and billboard ads to websites and banner ads. Delivered comprehensive brand identity solutions, including logo designs and cohesive identity packages.