YEARS
YEARS
YEARS
YEARS
YEARS
My career has been built on leading cross-functional teams to deliver impactful, scalable solutions that not only meet user needs but also drive measurable business growth.
I believe design is most effective when it is both empathetic and data-driven. My process is collaborative, informed by research and user feedback, and rooted in the latest technologies—such as AI and personalization—helping me create experiences that foster increased engagement, retention, and conversion.
Having worked in both product and agency settings, I bring a versatile perspective to my design leadership. In my agency roles, I honed my ability to deliver tailored solutions that met diverse client needs, while in product design, I've focused on creating scalable systems that enhance user journeys across platforms. Whether modernizing legacy systems or launching new product features, I've consistently driven transformations that align with business goals, improve user experience, and contribute to increased revenue.
I am deeply committed to mentorship and developing high-performing teams. By fostering a culture of collaboration and continuous improvement, I empower team members to innovate and deliver their best work. I strive to ensure that every project I lead leaves a lasting, positive impact, both for users and for the business.
Led the UX team to improve efficiency and innovation. Revamped the design system, streamlined e-commerce flows, and optimized onboarding for better engagement and retention. Aligned UX strategies with KPIs and OKRs, secured executive buy-in, and introduced service design principles to enhance the user journey.
Worked on a UX audit for Chick-Fil-A’s order app, identifying areas for improvement that reduced drop-off rates. Developed a refreshed brand identity and e-commerce platform that boosted sales and brand visibility. Also designed a secure, scalable fintech website with role-based access, meeting the growing needs of the business.
Led a distributed UX team, implementing strategic roadmaps that significantly increased output. Revamped legacy products to improve scalability and user experience while creating a design system that ensured consistency across teams. Launched a self-serve AI product and spearheaded a website redesign that improved content findability and contributed to a mobile app for real-time communication.
Built and led a UX team, establishing data-driven design strategies that helped secure the agency’s largest contract. Managed long-term B2B/B2C projects, scaling the design team and overseeing multiple omnichannel initiatives that contributed to client business growth.
Directed creative vision for digital campaigns across multiple channels, enhancing brand presence and engagement. Developed comprehensive brand identities and visual systems that were implemented across both digital and print media, driving consistency and brand recognition.
Created intuitive UI/UX solutions that improved user engagement and conversions across platforms. Implemented SEO strategies that increased website traffic, while ensuring a seamless experience for users navigating the site.
Collaborating with developers to craft pixel-perfect websites using HTML, CSS, and JavaScript. Expanded market reach to small and medium-sized businesses with WordPress and Drupal solutions. Led traditional and digital marketing strategies, ranging from TV and billboard ads to websites and banner ads. Delivered comprehensive brand identity solutions, including logo designs and cohesive identity packages.