With experience in both fast-paced agencies and in-house product teams, I bring a strategic, end-to-end approach to product design—from defining vision and strategy to hands-on execution and leading design initiatives. I’ve partnered with diverse clients to rapidly shape brand-aligned solutions and led long-term product initiatives, from modernizing legacy platforms to launching new digital experiences, balancing hands-on design work with mentoring and guiding teams to deliver high-impact outcomes.
I’m passionate about building collaborative, high-performing teams and nurturing designers and researchers to elevate both craft and impact. I leverage user research, rapid prototyping, continuous iteration, and emerging AI technologies to create empathetic, evidence-based, and visually compelling experiences across web, mobile, and eCommerce platforms.
Led hands-on design and research team, driving AI-powered personalization, enterprise design systems, and optimized eCommerce and onboarding flows to boost engagement, conversions, and customer lifetime value.
Delivered end-to-end UX and design solutions, including a Chick-fil-A app audit to improve purchase flow, brand identity and eCommerce storefront development for a startup, and a scalable fintech website enabling customer management and lead generation.
Led a distributed UX team, modernized legacy products, and centralized the design system to enhance brand consistency and scalability. Integrated AI/ML for content moderation and generative AI to automate self-serve content, optimized features through analytics, and designed a new mobile app to streamline collaboration and boost engagement.
Built and led the UX design and research team, driving data-informed product experiences. Partnered with executives and sales to deliver client solutions, leading end-to-end B2B and B2C digital strategy while managing multiple cross-functional projects to achieve high-impact results.
Managed and scaled design teams while directing creative vision for web, mobile, email, and social campaigns. Delivered end-to-end digital experiences for hospitality and real estate clients, improving onboarding, retention, and brand consistency across platforms.
Designed and built real-time insurance quote experiences, enhancing engagement through intuitive interaction and motion. Led end-to-end prototyping, testing, and cross-functional optimization of UI/UX and SEO to improve user trust, adoption, and conversions
Mentored designers in hybrid roles and led web development projects using HTML, CSS, and JavaScript. Delivered full-scale marketing strategies and brand identity solutions, expanding the market with websites, campaigns, and cohesive brand standards.