Modernization of PR Content Ecosystem

Business Wire, a trusted partner for global enterprises, faced a challenge: its website needed modernization to meet evolving user expectations while supporting complex content distribution for press releases and regulatory filings. The goal was to create a scalable, user-centric platform that improved navigation, engagement, and operational efficiency.

The project began with a complete sitemap and content strategy, consolidating outdated pages and streamlining content migration to improve findability and usability. Wireframes and responsive designs were developed with a mobile-first approach, resulting in improvements in mobile SUS scores. Scalable modular layouts ensured accessibility and a consistent experience across devices.

To support long-term consistency, a comprehensive design system was established, including color palettes, typography, and grid standards, creating a foundation for existing and future applications. CMS integration centralized content in WordPress, reducing administrative update time by 40%, while an API-powered Recommendation System delivered personalized content, boosting user engagement.

Cross-functional collaboration across designers, engineers, and stakeholders ensured alignment across 50+ touchpoints, delivering a modern, efficient website that enhanced user experience, simplified content management, and positioned Business Wire for continued growth and innovation.