Led design and research to uncover insights and shape a UX strategy, delivering iterative improvements that created seamless, scalable digital experiences.
Revamped a points-based loyalty program with early and long-term rewards, reducing churn and boosting long-term engagement.
Designed a self-serve AI product with content automation, predictive customer and content vetting, and an intuitive WYSIWYG interface, enabling expansion into new markets.
Conducted UX evaluation and designed solutions to enhance the order creation experience on the Chick-fil-A iOS app.
Designed a custom gated website with strategic user roles and share capabilities to drive lead generation.
Executed comprehensive digital marketing through an omnichannel approach, including website, SEO, blogs, social media, digital ads, email, and microsites.
Spearheaded the design of a new mobile app with real-time collaboration, streamlined workflows, and integrated biometrics, MFA, messaging, notifications, and customizable features.
[ Thank you everyone who participated in the recommendations. ]