Boost
Mobile

Project Overview

Boost Mobile merged its postpaid and prepaid service models to simplify the customer experience and reach a wider audience. This change aimed to eliminate the need for users to navigate two separate systems while still offering a variety of plans and features. To address the complexity this merger could introduce, Boost focused on delivering a seamless, intuitive experience across web and mobile platforms, enhancing user engagement and supporting the vision of a unified service model.

UX Audit

To understand the existing pain points and identify areas for improvement, I led a comprehensive UX audit across the digital platforms. This process revealed significant navigation issues and inconsistencies that were confusing for users. The audit served as a key starting point for redesigning critical areas of the platform, prioritizing ease of use and clarity.

Navigational and Information Architecture Assessment

The merger required a significant overhaul of the navigation and information architecture to ensure that users could easily access the right information for their specific service type. I led the redesign of the information structure, ensuring that both postpaid and prepaid offerings were clearly defined, reducing complexity and improving the overall user journey.

Design System Reevaluation

With the merger, the existing design system needed to be more adaptable and scalable. I spearheaded a reevaluation of the design system, making sure it could support the diverse needs of both service models. This included refining common design variables and improving the integration with development processes, ensuring a more efficient workflow and consistency across platforms.

Proactive Updates and A/B Testing

To ensure continuous optimization, I integrated proactive updates through A/B testing. This allowed us to experiment with design changes in real-time, gathering valuable feedback to guide decisions and align our efforts with key performance metrics and organizational objectives.