Robust
Technologies
Project Overview
This project centered on designing and developing a responsive website for Robust Technologies, a leading provider of software solutions for performance measurement, performance attribution, benchmark customization, risk analytics, and GIPS® composites. The goal was to showcase its complex services while driving lead generation. The site was built for scalability, ease of use, and integration with tools like Google Analytics for tracking performance.
Personas
The personas were created to represent key user segments and served as the foundation for design decisions. They helped clarify the needs, goals, and behaviors of the target audience, ensuring the website addressed their concerns and provided a user-friendly experience.
Conversion Funnel
The conversion funnel was mapped out to guide users through key stages leading to lead generation. This visual tool ensured that the website was designed to engage users effectively and drive conversions, focusing on clear calls-to-action and smooth navigation.
Sitemap
The sitemap provided a strategic layout of the website’s structure, ensuring easy navigation and accessibility of all content. It served as a roadmap for both the design and development phases, ensuring alignment with user needs and business objectives.
Wireframes
Wireframes were developed to outline the structure and layout of each page. These low-fidelity designs served as a blueprint, allowing for a clear visual representation of the user experience before advancing to the high-fidelity interactive designs.
Interactive Hi-Fi Designs
High-fidelity interactive designs were created to showcase the complete aesthetic and functional elements of the website. These designs demonstrated the final user interface, incorporating branding, content, and features for a realistic preview of the finished product.
Results & Outcome
The success of this website project not only provided Robust Technologies with a robust platform for lead generation but also led to additional engagements, including brochure designs and exhibition display materials. By combining a user-centric approach, strategic functionality, and a focus on lead conversion, the project ensured that Robust Technologies could continue to grow its digital presence while effectively managing its client base. The comprehensive deliverables, including personas, conversion funnel, sitemap, wireframes, and interactive hi-fi designs, set the foundation for the company’s continued success in the digital space.
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