Robust
Technologies
Project Overview
The project focused on creating a responsive website for Robust Technologies, a provider of software solutions for performance measurement, attribution, benchmark customization, risk analytics, and GIPS® composites. The goal was to translate these complex services into a clear digital experience that showcased expertise while driving lead generation. The site was built for scalability, usability, and integration with Google Analytics for performance tracking.
Personas
TPersonas were developed to represent core user segments and inform design decisions. These clarified audience needs, goals, and behaviors, ensuring the website was approachable, relevant, and user-friendly.
Conversion Funnel
A conversion funnel was mapped to guide users from awareness to lead generation. This framework emphasized prominent calls-to-action, clear content hierarchy, and seamless navigation paths to maximize engagement and conversion opportunities.
Sitemap
The sitemap established a clear and accessible site structure, aligning business objectives with user needs. It served as a blueprint for both design and development, ensuring content was easy to discover and logically organized.
Wireframes
Wireframes outlined page structure, layout, and key interactions, providing a low-fidelity foundation for discussion and iteration before advancing to visual design.
Interactive Hi-Fi Designs
Interactive hi-fi designs incorporated branding, content, and functional elements to present a realistic preview of the final site. These designs validated the aesthetic and usability of the experience prior to build.
Results & Outcome
The completed website gave Robust Technologies a scalable, user-focused platform designed for lead generation and client engagement. Its success led to additional projects, including brochure designs and exhibition materials. By combining personas, conversion funnels, sitemaps, wireframes, and high-fidelity designs, the project delivered a strong digital foundation that enhanced brand presence, streamlined communication, and supported continued business growth.
Summary
Agency and In-House Experience
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