Project Overview

DIYAI is a product-led, self-serve platform designed to revolutionize press creation for small to medium-sized businesses. By breaking away from traditional white-glove services, it leverages AI to streamline content creation, enhance user experience, and provide advanced features such as sentiment analysis and content recommendations. The platform offers an efficient, affordable solution while maintaining high-quality standards through machine learning-backed vetting systems.

Business Case

Market Opportunity

Market research indicates a significant revenue opportunity in the SMB sector, where over 30% of small businesses need affordable press release solutions. DIYAI is positioned to capture a notable share of this market within the first few years, offering a scalable, AI-powered self-serve platform.

Product to Sales-Lead Strategy

This self-serve product will seamlessly integrate customer accounts into the Salesforce Cloud. Utilizing a sophisticated machine learning model, it's designed to develop an algorithm to identify which customers have the potential to transition into the enterprise sales funnel. The diagram below depicts the intricate interaction between the product and Salesforce throughout the user workflow.

User Flow

During the user journey, various AI implementations were integrated. These implementations not only uphold the product's commitment to empowering users to create press releases independently, without the need for sales or editorial support, but also enhance their experience through features such as AI content extraction and moderation, AI recommendations, and AI analysis. Furthermore, the system offered recommendations on the most suitable package for users based on factors including the content of the press release, user profile, and multifaceted behavioral and submission patterns derived from past interactions, leveraging machine learning insights.

AI Integration

The press release creation process within DIAYA is streamlined for user convenience. Users can initiate the process by simply uploading a document, after which DIAYA automatically extracts the document's content and populates the relevant fields. Users retain full control and can fine-tune the content as needed.

Recognizing the critical importance of reputation and credibility in press releases, our platform prioritized quality assurance. Our robust content moderation system ensures adherence to professional standards, guarding against potential reputational risks. This involves expert input to identify key words and phrases for monitoring, alongside analysis of past rejected press releases to enhance the system's discernment between inferior and exemplary content.

Upon creation, press releases crafted within DIYAI are versatile and adaptable. They can be seamlessly repurposed for various channels including social media, earned media, podcasts, and advertisements. AI algorithms curate content specifically tailored for each channel's unique requirements, optimizing engagement and impact.

Wireframes and Prototypes

Before the design phase commenced, an extensive series of wireframes were meticulously crafted for user testing purposes. These wireframes underwent numerous iterations before arriving at a finalized version. The usability testing process primarily revolved around interactive prototypes, meticulously coordinated with a dedicated UX Researcher. This approach ensured comprehensive assessment and validation of the wireframes' functionality and usability, ultimately refining the product to meet user needs and expectations.

Designs

The user interface was optimized for quick user registration and easy navigation through the press release creation process. A WYSIWYG editor powered by AI enables real-time content editing, increasing user engagement and satisfaction.